People talk where you are not looking
Mentions land across public posts, pages, video, reviews and the open web. Teams rarely check all of it every day.
Night aerial view of a lighthouse on a crowded beach. A soft golden beam sweeps across the water.
AI Visibility and Social Listening for Brands That Care.
Understand what people and AI are saying about your brand. Turn those insights into more customers, stronger relationships, and lasting loyalty.
Free brand check
See what people and AI say about you
On
X
Facebook
Reddit
YouTube
Google reviews
Websites
ChatGPT
Gemini
Google AI
Enter your website. In seconds you get a sample of public talk, what buyers search for, and whether AI names you.
No sign-up. No email. Plans start from Spark. Talk to us to get on a plan.
The blind spot
People are talking. So is AI.
Most listening tools hand you dashboards and mention counts. You wanted customers. The conversations that win or lose them are already public.
Buyers ask AI before they ask you
If ChatGPT leaves you out or gets you wrong, you may never hear about it. The buyer just moves on.
A count is not a next step
Most tools stop at volume. You get a number, not who is shopping or who is unhappy with you.
How it works
Hear it, check it, act on it.
Parola watches where people and AI talk about you, then shows you where to start.
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Hear it
Paste your links and @handles. Mentions land next to what AI says about you, in one place.
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Check it
See sentiment for each brand named, whether AI mentions or recommends you, and which sites those answers cite.
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Jump in while it's fresh.
Parola finds the thread. You reply from Reply Desk.
What
people
say
about
your
brand,
lit
up
by
morning.
What Parola does
Hear what people say about your brand, protect it, then do something about it
Parola follows conversations about you and your competitors, watches your reputation, finds the ones worth your time, and helps you answer.
Social listening
See your mentions in one place
X, Facebook, Reddit, YouTube, Google reviews, the web, and AI answers. Sentiment and a link on every mention.
AI visibility
Know what AI tells people about you
See if ChatGPT, Gemini and Google AI mention or recommend you.
Opportunity Sniper
Find the conversation. Jump in. You reply.
Parola finds people ready to buy and helps you reply.
Reputation management
Keep your name clear across social, reviews and the web
Brand Shield, Spike Alerts, per-brand sentiment, Google reviews and web mentions, the daily Brief, and team triage so you catch trouble early and answer with care.
Also included
Opportunity Sniper
Brand Shield
Spike Alerts
Daily Brief
Competitor radar
Share of voice
AI share of voice
Citation queue
Reply Desk
Entity review
Beams
Features
Everything from hearing a mention to sending a reply
Grouped the way the product works. Listen, act, protect, compare, and check what AI says about you.
See what people are saying, wherever they say it
Brand mentions across social, reviews and the web
Parola picks up your mentions on X, Facebook, Reddit, YouTube, Google reviews and the web. It all shows up in one feed.
Per-brand sentiment with aspect tagging
See how people feel about you, and which parts of the experience they talk about, so you know what to fix first.
Mention clustering
Reposts, quotes and same-thread replies collapse into one card with a count, so your feed stays readable.
Beams to filter your mentions fast
Switch between Relevant, All mentions, Own brand, Competitors, Negative and Intent. The noise stays out of the way.
A Daily Brief on your brand
One short morning read on what people said. Skip the scrolling and still know what is going on.
Parola finds the thread. You reply from Reply Desk.
Opportunity Sniper finds your leads
Buying signals and competitor complaints, ranked with a priority and buy-likelihood score so you talk to the warmest people first.
Reply in your own words
Read the thread, say what you'd really say, then post it yourself.
Reply Desk keeps replies in one place
Work through your replies in one spot. Nothing goes out until you send it.
Team triage on every mention
Assign, tag, recategorize and correct sentiment so the right person sees the right thread.
Hear about trouble early, while it is still small
Spike Alerts in Slack and email
When mentions jump or negative talk surges, Parola tells you right away in Slack and email so you can help while it still counts.
Brand Shield catches impersonators and scams
Brand Shield flags people pretending to be you, scams using your name, and lookalike domains and handles.
Entity review for look-alike names
Separate your brand from people and products that share a similar name, so the feed stays about you.
Missed-mention check
Parola checks Google search for brand mentions your keywords may have missed, then brings the gaps into view.
Know where you stand, and where you could go next
Competitor radar for rival brands
Watch what people say about your competitors, right next to what they say about you.
Share of voice in your category
See how much of the conversation is about you and how much goes to everyone else.
AI share of voice
See how often AI answers mention you versus the brands you track, next to human share of voice.
Citation queue for AI answer sources
See the sites AI cites and work through them as a list of places to show up.
More people ask AI what to buy. Find out what it says about you.
See if AI mentions your brand
Check whether ChatGPT, Gemini and Google AI bring you up at all.
See if AI recommends you
Being mentioned is one thing. Being recommended is the one that gets you customers, and Parola shows you both.
One view across three AI engines
Check ChatGPT, Gemini and Google AI together instead of asking each one yourself.
ChatGPT
Gemini
Google AI
AI visibility
Know what AI tells people about you
More people ask AI before they choose a brand. Parola shows whether those answers mention you, recommend you, or send buyers somewhere else.
- See if ChatGPT, Gemini and Google AI mention you.
- See the sites AI cites, ranked as a target list.
- Citations tagged own, competitor, community, third party.
Social listening
See your mentions in one place
Stop hopping between tabs. Parola searches public content for your brand name and its variants, so you can read it and go straight to the source.
- Track X, Facebook, Reddit, YouTube, Google reviews and the web.
- Per-brand sentiment with aspect tagging. Spot people unhappy with you.
- Filter with Beams. Keep a Daily Brief on your desk.
Reputation management
Reputation management that helps you answer with care
People talk about your brand on social, in Google reviews, and across the web. Parola brings those mentions together, watches for trouble, and gives your team a clear place to start. Strong reputation work is listening early, sorting what matters, and showing up before a small issue becomes the story.
Brand Shield for impersonation and scams
Catch people pretending to be you, scams that use your name, and lookalike domains and handles, so customers meet the real brand.
Per-brand sentiment and aspect tagging
See how people feel about you, and which parts of the experience they praise or push back on, so you know what to improve.
Spike Alerts when talk jumps
When mention volume rises or negative talk surges, Parola tells you in Slack and email so you can help while the moment is still warm.
Google reviews and the web
Watch reviews and the wider web next to social mentions, so a story off your usual channels still lands in the same feed.
Daily Brief that sets the day
One short morning read on what people said overnight. Your team opens Parola already knowing where to begin.
Team triage that stays organized
Assign, tag, recategorize and correct sentiment. Entity review keeps look-alike names out of your brand story.
Spike Alerts
Hear the moment while you can still help
When people talk more than usual, or when negative talk rises, Parola tells you right away. Spike Alerts land in Slack and email so your team can thank someone, clear up a mix-up, or join a conversation while it still feels personal.
- Mention spikes and negative surges, surfaced as soon as Parola sees them.
- Alerts in Slack and email, next to the daily Brief your team already opens.
- Hopeful by design: catch the good news early, and fix the rough moments with care.
Spike Alert · Acme ToolsLive
Spike detectedmentions well above usual
- X"Is Acme down for anyone else?"Negative
- Reddit"Acme support fixed it in ten minutes, honestly great."Positive
- Facebook"Anyone tried Acme for a small team?"Question
- YouTube"Acme review after one month"Positive
Integrations
Plug Parola into your tools
Connect Parola to the tools your team already uses. A read-only REST API, outbound webhooks, Slack and email keep mentions, brands, alerts, opportunities and AI visibility moving where work happens. MCP access: coming soon for Claude, ChatGPT and Grok Bot.
Claude
MCP access for Claude is coming soon, so your agent can read mentions, alerts and opportunities. For now, use the REST API.
ChatGPT
MCP access for ChatGPT is coming soon, for brand listening and AI visibility context in the chat you already use.
Grok Bot
MCP access for Grok Bot is coming soon, so it can pull the same mentions, brands and alerts your workspace tracks.
MCP server
Parola's MCP server is coming soon as the bridge for agent tools. Until then, use the REST API and webhooks.
REST API
A read-only REST API with per-workspace keys on every plan. Pull mentions, brands, alerts, opportunities, AI visibility and CSV export.
Webhooks
Outbound webhooks with a delivery log, so new mentions and alerts can land in the systems you already run.
Slack
Spike Alerts and the daily Brief in Slack, next to the channels your team already watches.
Email alerts for the moments that need a look, alongside Slack, so nothing depends on one channel.
Any agent or tool that can call a REST API or receive a webhook works with Parola.
Protect
Hear it before it gets loud
Good news travels. Rough moments do too. Parola tells you when something needs a look, while you can still help.
- Spike Alerts in Slack and email.
- Brand Shield for impersonators, scams and lookalikes.
- A daily Brief, so you know where to start.
Opportunity Sniper
Find the conversation. Jump in. You reply.
Parola finds people ready to buy and brings the thread to Reply Desk. You hit send.
- Catch recommendation asks and competitor complaints.
- Each lead gets a score for how likely they are to buy.
- Reply Desk keeps your replies in one place until you send.
Product
Built for the work of listening
Mentions, AI answers and leads in one calm workspace. Screens below are illustrative.
Illustrative product UI from Parola
Ears everywhere. Eyes too.
If they said it in public, Parola heard it.
Buyers announce themselves every day, just rarely to you. Parola catches those moments across social, news, reviews and AI answers, so you reach them first.
28 sources
Illustrative Example mentions for Lumen Pay, a fictional brand
Buyer intent
Someone asks for what you sell. Parola finds you the lead.
Not every useful mention has your name in it. When a buyer asks the internet for a recommendation, Parola spots the ask and puts it in front of you.
Reddit
Illustrative
Anyone got a CRM they actually like for a team of 10? Ours is a mess.
Why Parola flagged it
- Asking for a recommendation
- Unhappy with their current tool
Who it is for
Built for brands that care
If you care what people think of you, Parola is for you.
See your brand next to competitors and AI answers.
Track share of voice without living in five tabs.
Agencies
Beacon covers up to 5 client brands. Need more? Talk to us about Lighthouse.
- Every client brand in one workspace
- Seats for your whole team on Beacon
- Competitor radar for each client
Founders and small teams
You don't need a big team to know what's being said. The daily Brief tells you where to start.
- One short Brief every morning
- Spike Alerts in Slack and email
- Leads from Opportunity Sniper
Pricing
Clear plans. Talk to us to start.
Social listening and AI visibility on every plan. Spark starts at $49 a month.
Spark
$49 /mo
Social listening first. AI visibility and Sniper leads included.
- 5,000 mentions a month
- 1 brand
- 300 drafts a month
- Every source
- Opportunity Sniper leads
- Daily Brief, plus spike alerts in Slack and email
- 25 AI visibility checks a day
- 2 seats
Beam
$149 /mo
Everything in Spark, plus more volume and seats.
- Everything in Spark
- 20,000 mentions a month
- 3 brands
- 1,000 drafts a month
- 75 AI visibility checks a day
- 5 seats
Beacon
$399 /mo
Everything in Beam, plus agency-scale listening.
- Everything in Beam
- 50,000 mentions a month
- 5 brands
- 2,500 drafts a month
- 150 AI visibility checks a day
- Seats for your whole team
Lighthouse
Custom
Everything in Beacon, plus custom caps. Talk to us.
- Everything in Beacon
- Custom mentions, brands and seats
- Custom AI visibility checks
- Custom draft limit
- Talk to us for a fit
Sources on every plan: X, Facebook, Reddit, YouTube, Google reviews, the web, and AI answers.
| Feature | Spark | Beam | Beacon | Lighthouse |
|---|---|---|---|---|
| Listen | ||||
| Mentions a month | 5,000 | 20,000 | 50,000 | Custom |
| Sources | Every source | Every source | Every source | Every source |
| Brands | 1 | 3 | 5 | Custom |
| Keywords | 5 | 15 | 40 | Custom |
| Daily Brief | ✓ | ✓ | ✓ | ✓ |
| Spike alerts in Slack and email | ✓ | ✓ | ✓ | ✓ |
| Brand Shield | ✓ | ✓ | ✓ | ✓ |
| Competitor radar | ✓ | ✓ | ✓ | ✓ |
| Act | ||||
| Opportunity Sniper leads | ✓ | ✓ | ✓ | ✓ |
| Drafts a month | 300 | 1,000 | 2,500 | Custom |
| AI visibility | ||||
| AI checks a day | 25 | 75 | 150 | Custom |
| ChatGPT, Gemini and Google AI | ✓ | ✓ | ✓ | ✓ |
| Workspace | ||||
| Seats | 2 | 5 | Whole team | Custom |
Billed monthly in USD. Want a first look? Run the free check with no sign-up.
Multilingual listening
People don't talk in one language. Neither do we.
People mix languages mid-sentence. Parola keeps up, so a mention in any mix still lands in your feed.
FAQ
Questions teams ask before they start
What is Parola?
Parola is AI visibility and social listening for brands. It shows what people and AI say about you, finds your leads, and tells you where to start.
What is AI visibility?
How your brand shows up when people ask AI for answers. Parola checks whether ChatGPT, Gemini and Google AI mention or recommend you, and shows which sites they cite.
Where does Parola listen?
Parola searches public content for your brand name and its variants across X, Facebook, Reddit, YouTube, Google reviews and the web. Facebook covers Pages and Groups.
How is this different from a mention counter?
Counting is only the start. Parola scores sentiment per brand named, tracks competitors and share of voice, finds your leads, and gives you a daily Brief so you know where to start.
What is Opportunity Sniper?
It finds people looking for software in your category and people complaining about their current tool, then scores how likely they are to buy. Parola brings the thread to Reply Desk. You hit send.
Will Parola post for me?
No. Parola finds the thread. You reply from Reply Desk and decide whether to post.
Can I see Parola before I pay?
Run the free check on this page with no sign-up and no email. To keep tracking, talk to us about a plan. Plans start from Spark.
How do I filter brand mentions without drowning in noise?
Use Beams. Switch between Relevant, All mentions, Own brand, Competitors, Negative and Intent so you only read what you need.
What is Brand Shield?
Brand Shield flags people pretending to be you, scams that use your name, and lookalike domains and handles, so you can act before customers get fooled.
How do I track competitors and share of voice?
Competitor radar follows what people say about your rivals. Share of voice shows how much of the conversation is yours. The Competitors Beam filters your feed to those mentions.
What is Citation queue?
Citation queue shows the sites AI cites, ranked as a target list, so you know where to show up next.
What is reputation management in Parola?
Reputation management in Parola brings Brand Shield, Spike Alerts, per-brand sentiment with aspect tagging, Google reviews and web mentions, the daily Brief, and team triage into one place so you can protect your name and answer with care.
What are Spike Alerts?
When mentions jump or negative talk surges, Spike Alerts tell you right away in Slack and email so you can help while the moment is still warm.
Can I plug Parola into Claude, ChatGPT or Grok Bot?
MCP access: coming soon for Claude, ChatGPT and Grok Bot. Today you get a read-only REST API, outbound webhooks, Slack and email.
Which languages does Parola understand?
English and mixed-language posts.
What people say about your brand, lit up by morning.
Parola keeps watch. You go talk to the people who matter.
