For marketing teams
Know where your brand stands today, not at the end of the quarter
People and AI are shaping what your brand means every day. Parola gives your team a simple way to keep up.
A daily rhythm your team can keep
Good listening isn't a big project. It's a small habit.
- In the morning: Read the Daily Brief. One short read on what people said, so you know where to begin.
- During the day: Work your mentions. Sentiment and Beams show you what to read first, and team triage gets each thread to the right person.
- When something jumps: Spike Alerts tell you in Slack and email, while you can still help.
Know what AI tells your buyers
More people ask AI before they choose a brand. If it leaves you out or gets you wrong, you may never hear about it.
Parola shows you whether ChatGPT, Gemini and Google AI mention you or recommend you. Citation queue then gives you the sites AI cites, as a list of places to show up.
Look after your reputation
Your reputation lives in social posts, Google reviews and the wider web. Parola brings those together.
Sentiment and aspect tagging point at which parts of the experience people love and which they push back on. Treat the labels as a starting point. Brand Shield flags impersonators, scams and lookalikes before more customers get fooled.
Thank the people who love you. Fix what's broken. Show up early when something goes wrong.
Plans that fit
Spark, $49 a month
1 brand, 5 keywords, 5,000 mentions and 2 seats.
Beam, $149 a month
3 brands, 15 keywords, 20,000 mentions and 5 seats.
Beacon, $399 a month
5 brands, 40 keywords, 50,000 mentions and seats for your whole team.